BettingTop10 has published a research report analyzing sports wagering interest for the 2026 FIFA World Cup across 42 nations. The study evaluates market participation using aggregated betting volumes and digital search metrics.
Measurement Framework and Regional Results
The analysis calculates a unified obsession score by combining three data streams: total wagering volume, average expenditure per participant, and online search frequency. The ranking applies weighted values to two primary inputs, prioritizing financial activity and digital engagement to standardize comparisons across different economies. This approach allows for a direct assessment of tournament focus regardless of regional market size.Singapore leads the ranking with the highest composite score. Canada occupies the second position, demonstrating a wagering pattern that differs from other markets in the dataset. The report provides a comparative overview of how fan bases across the 42 included regions allocate funds and track tournament information ahead of the 2026 event.