ITV has released ITV OddsFinder, a complimentary application designed for comparing live betting prices. The software was built through a collaboration with development studio Funteron and is now available to users.
Application Functionality and Development
The platform operates as a comparison tool, allowing users to view real-time prices across multiple providers in a single interface. Funteron handled the technical construction of the application, while ITV supplied the branding and distribution framework.The service requires no purchase fee, positioning it as a free utility for market research. Users can access the comparison features immediately upon installation without subscription requirements.
The release marks the completion of the joint development phase between the two companies. The application is now live and ready for user access.